Guest posting on The Economic Times allows professionals to showcase insights and build authority among business audiences.
Publishing on The Economic Times is considered a major credibility milestone for entrepreneurs, startups, corporates, and industry experts. As one of India’s most respected financial publications, The Economic Times has a strong readership among investors, decision makers, policymakers, and business leaders. If you are searching for how to publish article on Economic Times, this detailed guide explains the editorial process, submission routes, approval strategy, and sponsored publishing options.
Publishing on Economic Times means submitting high quality, fact based, and business relevant content that aligns with strict newsroom standards.
Economic Times article submission refers to pitching a credible story or insight to editors or publishing through structured media partnerships.
Why Publishing on Economic Times Matters
The Economic Times carries strong authority in the Indian business ecosystem. Being featured here enhances your brand’s professional image and positions you as a serious industry player. Brand content on The Economic Times showcases company stories, innovations, or milestones to a business-focused audience.
When you publish article on Economic Times, you gain:
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National business credibility
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Investor level visibility
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Corporate trust enhancement
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High authority media exposure
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Strong reputation positioning
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Increased brand recall among decision makers
For founders seeking funding or companies entering new markets, media visibility in Economic Times can significantly influence perception.
Does Economic Times Accept Guest Posts
Many professionals wonder whether Economic Times accepts guest posts. Unlike blogging platforms, it does not openly invite promotional guest contributions. The publication primarily focuses on journalist driven reporting and carefully reviewed expert opinions. PR on The Economic Times is a press release published to announce business news, achievements, or milestones to a wide professional audience.
However, there are structured pathways through which your content can appear.
These include:
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Editorial pitching to relevant desk
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Expert opinion submissions
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Industry analysis contributions
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Sponsored brand content
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PR agency facilitated placements
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Corporate press release coverage
If your content lacks business or economic relevance, approval becomes unlikely.
Types of Articles That Perform Well
Understanding what the publication values improves your approval probability. Economic Times prioritizes impact driven business stories and data backed insights.
Articles that typically succeed include:
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Startup funding announcements
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Market expansion news
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Industry trend reports
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Policy impact analysis
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Financial performance updates
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Founder interviews
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Corporate milestone coverage
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Innovation and technology insights
Your article must answer why it matters to the business ecosystem.
Step by Step Process to Publish Article on Economic Times
If you want clarity on how to publish article on Economic Times, follow this structured process.
Step 1 Study the Publication
Analyze recent content carefully. Observe tone, headline structure, and depth of information. Economic Times favors analytical and data driven writing rather than promotional storytelling.
Step 2 Identify the Right Section
Choose the correct vertical based on your story.
Relevant sections include:
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Markets
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Industry
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Startups
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Technology
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Corporate
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Economy
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Policy
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Opinion
Submitting to the wrong section reduces your chances.
Step 3 Develop a Strong Business Angle
Your pitch must clearly explain:
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What is the business significance
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What is the economic impact
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Why the story is relevant now
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Who benefits from this information
Avoid writing about internal company achievements without broader relevance.
Step 4 Craft a Professional Pitch
Instead of sending a full article immediately, prepare a concise pitch containing:
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Proposed headline
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100 to 150 word summary
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Key statistics or data points
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Founder or company credentials
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Media contact details
Editors value clarity and brevity.
Step 5 Submit and Follow Up
Send your pitch through the appropriate editorial channel. If there is no response after a reasonable time, send one polite follow up. Avoid repeated messages.
Sponsored Publishing Option on Economic Times
For brands seeking more predictable placement, sponsored publishing offers a structured alternative. Sponsored content allows businesses to share their narrative while complying with publication guidelines.
Benefits of sponsored publishing include:
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Faster turnaround time
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Greater control over messaging
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Higher approval certainty
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Business focused storytelling
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Structured editorial format
Many funded startups and corporates use this route to secure visibility.
Common Reasons Articles Get Rejected
Economic Times maintains strict editorial standards. Rejections typically occur due to:
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Pure promotional tone
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Lack of business impact
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Weak supporting data
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Poor formatting
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No news relevance
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Exaggerated claims
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Irrelevant topic for readership
To publish article on Economic Times successfully, your content must prioritize value over marketing.
How to Increase Approval Chances
Improving your strategy can significantly enhance success probability.
Follow these best practices:
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Use verified statistics
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Add credible industry data
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Include expert commentary
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Maintain analytical tone
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Keep paragraphs concise
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Avoid keyword stuffing
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Align with current market developments
Position your story as industry insight rather than self promotion.
How Long Does Economic Times Take to Approve Articles
Approval timelines vary depending on editorial workload and urgency of the topic.
Generally:
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Initial pitch review may take several days
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Full article review may take one to two weeks
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Sponsored content is usually processed faster
If your story is time sensitive, mention urgency clearly in your subject line.
Brandhexa PR Integration Section
Publishing in The Economic Times is highly competitive. This is where Brandhexa becomes a strategic advantage for brands and founders.
Brandhexa specializes in business focused media positioning and structured PR campaigns. Instead of sending generic pitches, they align your story with financial relevance and editorial expectations.
Brandhexa supports clients through:
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Business narrative development
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Data driven content drafting
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Professional press release creation
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Sponsored placement coordination
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Media relationship management
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Reputation building strategies
For startups announcing funding, corporates launching initiatives, or founders building authority, partnering with a professional PR agency significantly increases placement probability.
Frequently Asked Questions
How do I publish article on Economic Times
You need to pitch a business relevant story to the editorial team or publish through sponsored media partnerships.
Does Economic Times accept guest posts
Economic Times does not openly accept promotional guest posts. Contributions must provide strong business or economic value.
Can startups get featured in Economic Times
Yes startups can get featured, especially for funding announcements, innovation stories, or significant market impact.
Is publishing on Economic Times good for SEO
Yes publishing on a high authority financial publication improves brand credibility and online visibility.
Final Thoughts
Understanding how to publish article on Economic Times requires preparation, strong business positioning, and professional execution. The publication prioritizes economic impact, analytical insight, and credibility over promotion.
If your content demonstrates measurable business value and aligns with editorial standards, your approval chances improve significantly. Whether through editorial pitching or sponsored publishing, strategic positioning is the key to success.
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